Marketing management case study with questions

In this article, I will further explain this by using some illustrative examples. This article is purely devoted to the illustration of using real-life case studies for business intuition purposes.

Marketing management case study with questions

Use these prompts to get started and add more specific case study interview questions for your business or products. These email templates will come in handy.

Marketing management case study with questions

Are you open to [customer company name] being featured? It should be a lightweight process -- [I, a product marketer] will ask you roughly [10, 15, 20] questions via email or phone about your experience and results.

This case study will include a blurb about your company and a link to your homepage which hopefully will make your SEO team happy!

In any case, thank you again for the chance to work with you, and I hope you have a great week. Best, [Your name] If one of your customers has recently passed along some praise to you, their account manager, your boss; on an online forum; to another potential customer; etc.

Either way, thank you again, and I look forward to getting more updates on your progress. Cheers, [Your name] You can also find potential case study customers by usage or product data.

For instance, maybe you see a company you sold to 10 months ago just bought eight more seats or upgraded to a new tier. Hey [customer name], I saw you just [invested in our X product; added Y more users; achieved Z product milestone].

Are you open to being featured? Can you describe your role? How does your role and team fit into the company and its goals?

How long has your company been in business? How many employees do you have? Is your company revenue available? If so, what is it? Who is your target customer?

How does our product help your team or company achieve its objectives? How are our companies aligned mission, strategy, culture, etc. How many people are on your team? What are their roles? How many different people at your company use our product?

Are there multiple departments or teams using our product? Were there any other advantages you discovered after using the product more regularly?

Are there any metrics or KPIs you track with our product? Were you tracking any metrics prior to using our product?

How has our product impacted your core metrics? How long had you been looking for a solution to this problem? Were you comparing alternative solutions? Would you describe a few of the reasons you decided to buy our product?

What was the criteria you used when making the decision to buy our product?

This is a sample “Challenge” from a case study at McKinsey:

For example, was this decision motivated by a company-wide vision? What was the buying process like? Did you notice anything exceptional or any points of friction?

How would you have changed the buying process, if at all? Who were the decision makers from your team that were involved in the buying process? For example, does anyone stick out as a "power user" or product expert on your team?

Is there anyone else on your team you think we should talk to? Are there any team members who you think might not be the biggest fans of our product or who might need more training?

Would you share some details about how your team implemented our product?Examples of common case study interview questions and answers. Learn the correct answers for case study questions. HOME; Below are some common standard case interview questions that provide great practice for case interviews.

You are working directly with a company's management team. It is organizing a project designed to .

Several questions/items you can tackle yourselves to best simulate the real interview:

Case Study Interview Examples: Questions and Answers You will need to prepare for an interview where case study questions will be asked. While preparation is required for every job interview, extra time is required to adequately prepare for case study interviews. Case Studies: Most Recent.

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search.

For example, “Accountant online marketing case study” or “Car sales lead generation case study”. This will tend to rank you well for anyone searching for case studies about your industry. This will tend to rank you well for anyone searching for case studies about your industry. For example, “Accountant online marketing case study” or “Car sales lead generation case study”.

This will tend to rank you well for anyone searching for case studies about your industry. This will tend to rank you well for anyone searching for case studies about your industry. Case Study Interview Questions That Yield a Treasure Trove of Insights.

February 26, ; A case study in and of itself is an awesome content marketing asset. However, what makes a case study even more powerful as part of your content marketing is the treasure trove of knowledge you gain from speaking with customers. Case Study Questions.

Case Study Interview Examples and Questions