We were in deep financial trouble, our accountants had lost control of our books and our government contracts were not paying on time. We created a very clear, concise plan using The One Page Business Plan that resulted in discipline and structure that got us back on track! Boards, executives, and managers are all pressed for time. Plans need to be simple, clear and actionable!
The site will be divided into two sections: The main page will showcase BlueIsland. The user will then have the opportunity to enter into their relevant area. Membership To access free basic services, BlueIsland.
If interested in becoming a qualified buyer or seller of advertising space, members will be asked to complete a brief financial information form and authorize governing terms and conditions.
This process will enable BlueIsland. In addition to basic services, buyers can obtain access to value-added products and services, like competitive analysis or ad monitoring, on a cost per transaction basis. Those who have registered their station with BlueIsland.
They will have the ability to select from the following options: Radio Station Data —The radio sales manager will edit and update the stations' descriptive information, including advertising space, times, radio promotions, advertising rates, and discount packages.
Online Sales Calendar —This service will allow radio sales agents to update the availability of spots for sale through BlueIsland. Once a spot is sold through BlueIsland. This will provide a real-time snapshot of available spots for sales agents.
A station will also be able to view the schedule of sold spots by parameters like times, industry, and buyer demographics. Promote Special Offerings —This option provides radio stations the ability to send special promotional offerings to target BlueIsland. These could include discounted sales of unsold spots or other promotional packages.
The sales manager will be able to target these ads to particular individual clients that have purchased in the past or to customers who fit a certain profile or to all BlueIsland buyers. Those requesting mass broadcast will require the approval of BlueIsland staff before transmission.
Reporting —BlueIsland will provide the radio stations the opportunity to obtain a wealth of information about their customers and their purchasing habits.
For example, a sales manager will be able to obtain demographic and purchasing data about the types of companies purchasing their ads. BlueIsland will also provide reports on numbers of "matches" their station's profile met, the frequency of purchases resulting through BlueIsland, and other information about their clients and competition.
Benefits Radio stations will enjoy significant advantages by accessing a third online sales channel, including: Typically, a radio station has a small sales staff to field calls from potential customers, answer questions about demographic profiles the station reaches, create various potential rate plans, and many other additional administrative duties.
By listing this information with BlueIsland.ABSTRACT Valkeakoski International Business Global Marketing Author Cat Bui Year Subject of Bachelor’s thesis PG World Agency Business Plan ABSTRACT This thesis was created to serve the author to establish a small size promo-.
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